AI, Google, and the future of search
Description
The future of advertising is always uncertain, but with AI innovating at breakneck speed, forecasting what the industry will look like in five years time is more challenging than ever... which is why PMW has done it for you.
On this episode of the Performance Marketing Unlocked podcast, PMW's News Reporter Reem Makari joins host Joe to unpack AI's impending impact on marketing jobs, campaign targeting, and measurement. Also, the pair touch on Google's mounting legal battles and whether or not it really holds monopolies over both search and adtech.
This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.
~ Episode breakdown ~
Answering AI's biggest marketing questions (1:12 )
Is Google feeling the pressure from its ongoing legal battles? (15:32 )
~ Further reading ~
Pubmatic sues Google over adtech monopoly
EU fines Google nearly €3bn for abusing adtech dominance
‘A relative slap on the wrist’: Industry reacts to Google’s search monopoly remedies
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