The annual Black Friday Cyber Monday weekend is regularly bookmarked on marketers' calendars as one of the biggest sales opportunities of the year, but with 2025's edition coinciding with tax increases from the UK Labour Government's latest budget and increasing levels of "sales fatigue" among Brits, are consumers going to be willing to spend?

On this episode of the Performance Marketing Unlocked podcast, PMW's Editor Robin Langford joins host Joe to talk about Black Friday 2025, and why retailers' fears over whether or not shoppers will respond to their advertising is not the biggest talking point of the upcoming event, positing that a much bigger trend is looming over the weekend – AI-fuelled shopping.

With AI agents such as Amazon's Rufus now at consumers' disposal, we are about to see an early litmus test for the AI-era of commerce.

This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.

~ Episode breakdown ~ 

How are brands feeling ahead of BFCM 2025? (2:15 )

Is AI about to uproot everything we know about shopping? (8:19 )

Are marketers losing the freedom to experiment? (15:22 )

~ Further reading ~ 

OpenAI introduces shopping research within ChatGPT

Almost half of consumers 'trust AI summaries without clicking'

Black Friday Cyber Monday weekend set to deliver £9.52bn for retailers

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