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In this eye-opening episode of The Money Sessions, Tiffany sits down with longtime colleague and LIMB Academy alum Jenn Fredette to talk about what it really takes to build a thriving premium fee private practice in 2025.

 From burnout to Big Macs, from Facebook ads to archetypal marketing, this conversation really cuts through the fear and noise therapists are feeling right now.  

Jenn shares powerful insights into how the marketing landscape has changed—and what has stayed the same—and why therapists must stop over-functioning and start getting strategic if they want to attract clients willing to pay premium fees.  

If you’ve been wondering whether a cash-pay, high-fee practice is still possible in 2025, this episode is a must-listen.

In this episode, Jenn shares: 

Why marketing is just another kind of relationship (and you already know how to do it);

How the myth of “I’ll raise my fees once I’m full” keeps therapists stuck in burnout;

The difference between lead generation, messaging, and conversion—and why it matters;

Why “nurture marketing” doesn’t convert (and what to do instead);

The timeless marketing principles that still work in the age of AI, BetterHelp, and SEO overload.

Resources mentioned: 

LIMB Academy 

FWF Calculator 

Jenn’s Website 

Jenn’s Instagram 

Find Your Marketing Attachment Style

More about Jenn:

Jenn Fredette is your business fairy godmother—if fairy godmothers swore a lot and specialized in high-impact marketing. She helps scrappy, exhausted healers transform into well-paid, legacy-building visionaries. No magic wands, no pumpkin carriages—just bold strategy, sharp storytelling, and the kind of messaging that makes clients say, “Hell yes.”