DiscoverBBNmixtapeIs data-driven marketing a mirage?
Is data-driven marketing a mirage?

Is data-driven marketing a mirage?

Update: 2021-12-14
Share

Description

Digital marketing promises a lot: eliminate wasteful advertising, enable finetuned measurements, marketing nirvana. Yet, it is faltering on many fronts. What's going wrong? Marco Luciano, Board Member at wob AG helps us delineate the landscape and set data-driven marketing back on track.

Comments 
In Channel
Trail-makers: Luxid's 28-Year Journey with BBN International, with Susanna Juusti

Trail-makers: Luxid's 28-Year Journey with BBN International, with Susanna Juusti

2025-08-1421:57

Trail-makers: wob's 38-Year Journey with BBN International, with Carola Hecker

Trail-makers: wob's 38-Year Journey with BBN International, with Carola Hecker

2025-09-0115:03

Do more with less — Opportunities blossom with Account-based Marketing

Do more with less — Opportunities blossom with Account-based Marketing

2021-09-1027:59

Know ’em inside out — Enliven Account-based Marketing with Research and Insights

Know ’em inside out — Enliven Account-based Marketing with Research and Insights

2021-09-2822:33

It takes two to tango — Making channel partnerships work

It takes two to tango — Making channel partnerships work

2021-10-1220:11

The twain shall meet — Why brand matters to performance marketing

The twain shall meet — Why brand matters to performance marketing

2021-10-2620:27

Searching for gold - SEO essentials for being found by those who matter

Searching for gold - SEO essentials for being found by those who matter

2021-11-0925:33

Melt hearts, blow minds — Can B2B get creative right?

Melt hearts, blow minds — Can B2B get creative right?

2021-11-2319:03

Is data-driven marketing a mirage?

Is data-driven marketing a mirage?

2021-12-1423:00

Living, Breathing, Leading with Brand for B2B Marketing

Living, Breathing, Leading with Brand for B2B Marketing

2022-01-2525:16

Brand Strategy - the forgotten hero?

Brand Strategy - the forgotten hero?

2022-02-0823:22

Who will want to work for you - Why employer branding is vital

Who will want to work for you - Why employer branding is vital

2022-02-2217:39

Face the Future - Tackling three key challenges of the B2B marketer

Face the Future - Tackling three key challenges of the B2B marketer

2022-03-2240:06

True Tales: Widening revenue pipelines with the right brand and content strategy

True Tales: Widening revenue pipelines with the right brand and content strategy

2022-04-1236:47

Finally, some agenda-free B2B marketing research

Finally, some agenda-free B2B marketing research

2022-04-2633:26

The proof is in the analytics

The proof is in the analytics

2022-05-1042:09

Being authentic in B2B marketing

Being authentic in B2B marketing

2022-05-2443:02

A Brand Story: Ascending to new heights!

A Brand Story: Ascending to new heights!

2022-06-2841:27

The Big Picture of B2B Marketing

The Big Picture of B2B Marketing

2022-07-1930:01

The Bold and the Plentiful: B2B media amplification tactics previously reserved for B2C

The Bold and the Plentiful: B2B media amplification tactics previously reserved for B2C

2022-09-0633:33

loading
Google Play
Download from Google Play
Castbox
Download from App Store
usUnited States
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

Is data-driven marketing a mirage?

Is data-driven marketing a mirage?

BBN