Isaac Rudanksy is the founder of Adventure Media PPC, they have consulted with over 450+ companies from all over the world. They handle millions of dollars of ad-spend per year for their prestigious client base which include companies such as Forbes Magazine and spans over 75 different industries.

Isaac is also a prolific educator and authority in the digital advertising space. He has created several courses that have collectively been seen by over 1 million students, his courses are some of the best selling on the platform Udemy which include classes on Google Adwords, Facebook Chatbox, Conversion Rate Optimization and Retargeting with Google Adwords to name a few.

He started his career as an artist who simply wanted to sell his artwork and knew that this needed to be online. As he discovered more about the space he realised his passion for it and discovered an unmet opportunity in servicing local clients, his first client was his father and over the span of 6 years his personal brand & ad agency grew to where it is today.

What you’ll learn in this episode:

• How Isaac started learning about digital advertising, which was prompted by him needing to sell his art online.


• How Isaac grew his marketing agency over time and why Adventure PPC is different from other social media agencies and digital marketing agencies. 


• Understand how to create a value proposition that separates you from other businesses.


• Why focusing on quality content is the most time consuming thing but also the most important thing you can do for your business.


• Understanding what value you are creating first for your business before using facebook ads, instagram ads or google ads (or any shiny new thing for that matter)


• Instagram Influencer marketing
  
  • Two case studies
  
  
  • How to effective find influencers in your niche and what tools to use to evaluate them
  
  
  • Mistakes to watch out for
  
  
  • How to structure an offer for an influencer to entice them to work with you and make it profitable for you.
  
  


• Where Isaac gets his energy from.


• Did Isaac cultivate his presentation/sales skill or did he have to work on it? How did he work on it?


• Some of Isaac’s Success principles and mindsets; not making excuses and being disciplined.


• Isaac’s book recommendations and his interactions with Jordan Peterson.


• What the future holds for Isaac and wanting to start his art again.

Isaac Rudansky’s Biggest Accomplishments

• Founded Adventure Media PPC which now has 20+ employees


• Clients such as Forbes Magazine and have consulted and presented their ideas to Google.


• Managed Millions of dollars per year in ad-spend, spanning 75 different industries for over 450+ companies.


• Best selling courses on Udemy have reached over 1 million students on topics such as Google Ads, Conversion Rate Optimisation, Messenger Chatbot marketing, Re-targeting with Google Ads


• Authority on digital marketing and contributor to sites such as SearchEngineJournal.