DiscoverSearch Engine Roundtable PodcastIt’s New 10/21: Fewer Google Core Updates, Google Ads CV & Inactivity
It’s New 10/21: Fewer Google Core Updates, Google Ads CV & Inactivity

It’s New 10/21: Fewer Google Core Updates, Google Ads CV & Inactivity

Update: 2025-10-21
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Today we covered Google not giving us more core update, more often. Google Ads is experimenting with setting the new customer value amount without advertiser input.  Google Ads will delete accounts without campaigns after 6 months.  And Google is testing AI powered product summary sections in AI Mode.


0:00 - Introduction

0:50 - Google didn’t come through with more core updates, more often

2:39 - Google Ads experimenting with setting the new customer value amount

3:55 - Google Ads to delete accounts without campaigns after 6 months

4:49 - Google AI Mode product summary section

6:27 - Conclusion


A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.


This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

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It’s New 10/21: Fewer Google Core Updates, Google Ads CV & Inactivity

It’s New 10/21: Fewer Google Core Updates, Google Ads CV & Inactivity

Barry Schwartz