As the year draws to a close, we wanted to take an episode and use it to share some behind the scenes insights into a common grey area in the marketing mix – Events. We handed the mike over to one of Ireland’s leaders in this space, Jamie White.

Jamie takes us behind the scenes and explains why he's invested so heavily in events as part of his marketing mix, how he measures their success, and the principles at play to get a head start with your future events.