There's nothing quite like the feeling of having an internationally recognized evangelist or industry influencer as part of your inner-circle of relationships. How is that relationship built? How do you establish trust within the relationship?

John Morgan helps entrepreneurs position themselves as leading authorities in their industry. In this discussion, John and I talk about how to create real relationships with industry Influencers. How do you reach them and truly engage them in a discussion? This is becoming more important as the street noise gets louder and relationship ties become weaker. Have a listen...

Discussion Highlights
00:30 What is an 'Industry Influencer'
02:30 How do I find industry influencers
04:05 Physical relationships vs virtual relationships
06:15 Creation of Influencer networks
07:45 Developing trust based relationships
10:10 How to build Influencer engagement
14:55 Action strategy for engaging an Influencer

People Mentioned
DJ Waldo, Scott Stratten (UnMarketing), Bob Burg (The Go-Giver), Michael Wu, Jeff DeVerter, Seth Godin,

External Resources
About John: http://johnmichaelmorgan.com/about/
Web Site: http://johnmichaelmorgan.com/
Book: Brand Against the Machine http://www.amazon.com/Brand-Against-Machine-Marketing-Competition/dp/1118103521/
Twitter: https://twitter.com/johnmorgan