I met Dr. Michael Wu several years ago while doing research into community platforms. He is the chief scientist for Lithium Technologies. Micheal and I talk a couple times a year as I follow his work on the analytics of social media.

In this conversation, we talk about his favorite subject, gamification. How do we use game design to drive behavior in a non-game context., such as work environments? Are we being manipulated to change our behavior when working with software? The answers might surprise you when you find out how ubiquitous it is going to be.

External Resources
Michael Wu: http://www.linkedin.com/in/michaelwuphd
Science of Social Blog: http://lithosphere.lithium.com/t5/Science-of-Social-blog/bg-p/scienceofsocial
Lithium Technologies: http://www.lithium.com/
Book: The Science of Social http://www.amazon.com/The-Science-Social-Followers-ebook/dp/B006ZNN602
Define Gamification: http://en.wikipedia.org/wiki/Gamification