Discussion Highlights
1:20 Buyer empowerment through social media
2:45 Opportunities for sales in social and communities
4:40 Community building for enterprises
6:40 How to become engaged as a company in community and social networks
9:20 Compressing the traditional sales cycle
11:30 Who "gets" social media within the company

Rebel is interested in building marketing strategies based upon a constantly changing playing field. In this discussion, we concentrate on the sales cycle and how the distribution of information is changing how your buyers interact with your company.

External Resources
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