John Taylor, billionaire-minded entrepreneur and Co-founder of Grit Marketing, went from knocking doors in college to building one of the fastest-growing sales organizations in America. Now, he reveals the leadership habits, mindset shifts, and business principles that shaped his rise—and how you can apply them to your own journey.

In this episode, John Taylor shares:

• The leadership routine that keeps him disciplined and focused
• How Grit Marketing evolved from door-to-door sales into a platform company
• The psychological shift that separates top sales reps from true leaders
• Why skipping the “boring” financial skills could cost you millions
• How marriage, family, and faith keep him grounded while scaling businesses
• The mindset that turns setbacks into opportunities for growth

John Taylor’s story is about more than sales—it’s about building belief, leading with humility, and creating success that lasts. Whether you’re an entrepreneur, leader, or rep in the field, his lessons will change the way you think about business, discipline, and life.”

00:00 | Opening & why this conversation

01:18 | Partnership, boardroom lessons & belief from mentors

01:54 | Todd Pedersen’s influence and the evolving Grit team 

03:04 | Early valuation, vision, and “bottom of the mountain” mindset

04:22 | Roots, family of 11, first door-to-door reps

09:08 | BYU finance, pest control, and learning to lead

12:21 | Competition, identity, and the power of belief

15:32 | From top rep to VP: building organizations that scale

16:52 | 2020 uncertainty, honoring deals, and character under pressure

18:16 | Essential business, resilience, and keeping promises

24:02 | Founding Grit (2020): from sales partner to platform

26:59 | Habits & rituals: Sunday planning, cold plunge, breathwork 

30:05 | Emily: marriage, values, and building a life that works

33:30 | Don’t skip steps: hard skills (finance/accounting) compound

35:39 | Sharpe ratio thinking: time, trade-offs, and priorities

36:30 | Golf, relationships, and playing the right game

41:57 | Purpose, presence, and leading with love

43:28 | Modeling authenticity: inspiring people to be better

51:46 | Faith, hope, NICU lessons, and “life happening for us” 

58:21 | Close: the best is yet to come

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