Jonathan Pogact, VP of Marketing at Seamless.AI, recognizes that the SaaS world moves quickly. Finding ways to ensure your prospects know who you are and what you do when they enter the sales cycle means being willing to take risks.

In this discussion, Jonathan and host Adam Sockel discuss how Seamless.AI carves out time for innovative thinking. They break down what data can inform marketing investment and how automation through AI empowers his team to spend more time on creative thought.

Experimentation can be the key to owning every situation your brand is in, partnerships can dramatically expand your audience, and inspiration can come from unlikely places.

The conversation ends with Jonathan sharing where that inspiration strikes him and how his TikTok FYP page brings him calm.