In this episode of The Eat Your Greens Podcast, we talk to Jono Sumner, one of the Founders of LifeJacket, the new skin protection brand for men.

“Call it bro-tection. Call it buddy-minded. Call it what you want. We just want you to live a longer, healthier and happier life”. That’s the LifeJacket mission.

What’s LifeJacket? It’s a new skin protection company designed specifically for men and founded by Jono Sumner, his brother Rob and best mate Billy.

The statistic is shocking. Men are almost twice as likely to die of skin cancer than women. What’s more, there appears to be no biological reason for this. Jono says, “It’s simply to do with the difference in habit and attitudes of men compared to women.”

In short, we men aren’t very good at taking care of our skin, particularly when it comes to protecting it against the sun. The guys at LifeJacket have a simple but ambitious goal. They want to address this and stop men dying from skin cancer.

In this episode, Jono shares the LifeJacket journey, from the initial idea to the development of the products and then the launch of the brand, earlier this year. This is a podcast for anyone who knows they need to take care of their skin better. Yes, boys, we’re talking to you. It’s also for anyone interested in launching their own business.

By the way, for the purposes of absolute transparency, we haven’t been paid to do this podcast. We just like the brand a lot, what it stands for, and the guys behind it.

Show notes:

02:13 – 02:40 – Jono explains what LifeJacket is.

02:41 – 06:34 – Jono explains how the idea and subsequent launch of LifeJacket came about.

06:35 – 10:43 – Jono tells me why men are nearly twice as likely to die from skin cancer than women.

10:44 – 19:36 – Jono charts the course of bringing LifeJacket to life.

19:37 – 21:43 – Jono summarises the LifeJacket brand and its values.

21:44 – 33:49 – Jono and I talk about LifeJacket’s marketing strategy and its use of social media.

33:50 – 38:04 – Jono and I discuss Lifejacket’s “mission” and his, and the guys, approach to business.

38:05 – 40:02 – I ask Jono: What do you wish you knew 3-years ago that you now know?

40:03 – 44:00 – Jono shares his key learnings having successfully launched LifeJacket.

44:01 – 46:16 – I ask Jono: ultimately, what type of business, community and culture is he, and the guys, trying to build through LifeJacket?

46:17 – 48:18 – Jono explains how you can connect with him and LifeJacket, and, explains what products they sell.