Kaushik Mukherjee on The Journey & Evolution of SUGAR
Update: 2022-11-02
Description
In this episode of Advertising Is Dead, Varun is joined by Kaushik Mukherjee, Co-Founder & COO of SUGAR.
He tells us the company's genesis, how it became a well-known, trusted, go-to makeup brand for India, conceptualizing products according to the consumer, educating the users via social media, and so much more.
He tells us the company's genesis, how it became a well-known, trusted, go-to makeup brand for India, conceptualizing products according to the consumer, educating the users via social media, and so much more.
You can follow Varun Duggirala on Twitter at: https://twitter.com/varunduggi and on Instagram at https://instagram.com/varunduggi
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