Then & Now of Podcasting & Advertising ft. Amit & Kavita (Part 1)
Advertising is Dead has been running for almost 4 years now and has witnessed drastic changes in the world of Podcasting as well as Advertising, and a general world situation of Pandemics, trends, and Market fluctuations.
In this episode, Varun is joined by Amit & Kavita of IVM Podcasts to revise the 4 years of running this podcast, and 8 years of running the company that produces the show along with many others.
They talk about how Podcasts have evolved from being a passive-listening company to something that is actively listened to and sought after, shallow engagement VS deep engagement, creators turning into podcasters, how the pandemic contributed to the popularity of podcasting, establishing a presence on YouTube, working with brands, and much more.
You can follow Varun Duggirala on Twitter at: https://twitter.com/varunduggi and on Instagram at https://instagram.com/varunduggi
Find full videos on the AiD YouTube Channel
The show is available across platforms:
Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon Music
You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android
or iOS: https://ivm.today/ios
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