LTM 110: How to build a successful B2C Marketplace
Description
How do you build a successful marketplace? For this episode, Ingrid and Valerie have switched perspectives and brought Pinki Choudhury, a true master of marketplace development, to the microphone. As the strategic mind behind successful marketplace launches such as Tesco, Kingfisher, and Castorama, Pinki knows exactly what she's talking about. She presents her “Super Eight” - the most important points for a marketplace that pays off - for everyone involved. This episode offers exciting insights into the mind of an experienced marketplace builder and is also a lesson in clear strategy - not only for retailers with marketplace ambitions.
Note from sponsor Taxdoo:
Why are less than one percent of tax consulting firms prepared to work with marketplace retailers? Why don't they understand their business? And how can retailers find an experienced tax expert for their marketplace business who truly deserves this title? Roger Grothmann, founder of Taxdoo and former tax auditor, reveals what goes wrong behind the scenes in a very insightful interview, shares his critical insights, and provides valuable practical tips. You can find the entire interview here: https://marketplace-universe.com/interview-what-makes-a-good-tax-advisor-for-marketplace-sellers/
Chapters:
00:00 Introduction to Marketplace Dynamics
02:45 Understanding Marketplace Success Factors
09:10 Key Ingredients for Building a Marketplace
24:46 Navigating the Challenges of Fashion Marketplaces
33:06 Balancing First Party and Third Party Relationships
United States
