La Presse's digital-only strategy and continuous adaptation for tomorrow
Update: 2024-11-05
Description
Jean-Marc de Jonghe, VP of Digital Product at La Presse, discusses the newspaper's bold transition to a digital-only model in 2017. He reflects on the strategic choices that drove this shift and explores how rapid technological change continues to reshape the media landscape. Emphasizing the irreplaceable value of human-driven storytelling, Jean-Marc highlights how La Presse maintains an agile team and prioritizes high reader engagement to stay relevant in an evolving digital world.
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