Lead Gen vs Revenue Gen: What B2B Tech Gets Wrong in 2025
Update: 2025-08-18
Description
Are you spending thousands on lead gen but still missing your revenue targets?
This episode is a must-listen if you're in B2B tech and tired of marketing campaigns that generate noise, not pipeline.
Harriet is joined by Lara Pascoe, founder of TechTent, for a no-fluff breakdown of what it really takes to build a marketing engine that drives revenue — not just leads.
Inside this conversation:
- Why most B2B lead gen fails (and what to do instead)
- The 8–13 touchpoints buyers need before they sign
- What an “always-on” digital strategy really looks like
- How to show up on LinkedIn, Reddit, PR, and ChatGPT
- Building trust through content that speaks your buyer’s language
- The three stages of a scalable marketing engine: Crawl, Walk, Run
- How to align sales and marketing around pipeline, not just activity
This episode gives you the strategy and the roadmap to fix your funnel, close the gaps, and build a consistent growth engine in 2025 and beyond.
Liked it? Share it with your team. And if you’re building pipeline, let’s connect.
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