Legacy, Branding, and Basketball Greatness: Paul Kepper on the Untold Story of Moses Malone
Description
In this episode of Amazing Authorities, Mitch Carson sits down with Paul Kepper, author of the definitive biography on NBA legend Moses Malone. Paul breaks down why Moses—a three-time MVP and the greatest offensive rebounder in basketball history—remains one of the most underappreciated superstars of all time.
He shares insights from his two-year research journey interviewing more than 250 people, and explains how media presence, personal branding, and narrative influence an athlete’s legacy just as much as performance. Paul also reveals networking strategies, the challenges of writing an unauthorized biography, and why podcasting has become an essential platform for promoting stories in sports media.
In This Episode, You’ll Learn:
• Why Moses Malone remains overlooked despite three MVPs and historic NBA achievements
• How 7,300 offensive rebounds cemented him as the greatest offensive rebounder ever
• The challenges of researching an unauthorized biography with 250+ interviews
• Why media engagement and branding shape long-term legacy
• How Moses managed personal finances and avoided common athlete pitfalls
• The role of mentorship and veteran leadership in athlete development
• Why athletes without media-friendly personas often fade from public memory
• How networking with legends like Hakeem Olajuwon can amplify book promotion
• Why podcasting enhances storytelling and author platform-building
• The emotional and strategic factors behind gaining access to key figures like Charles Barkley
Guest Links — Paul Kepper
Moses Malone: The Life of a Basketball Prophet (University of Nebraska Press)
-----------------
Mitch Carson Links
Schedule a strategy call with Mitch:
https://www.getinterviewedguaranteed.com/meetwithmitch
Become a podcast guest:
https://www.getinterviewedguaranteed.com/podcastguest
Find Mitch here:
https://www.mitchcarson.com/
https://www.facebook.com/MitchCarsonOfficial/
https://www.instagram.com/mitchcarsonofficial/
https://www.twitter.com/MCarsonOfficial/
https://www.linkedin.com/in/mitchcarsoninstantcelebrity/
https://www.youtube.com/@MitchCarsonOfficial
Books by Mitch Carson:
The Amazing Authors of Singapore: https://a.co/d/cp9KjC1
The Silent Salesmen: https://a.co/d/b4eqa2D
United States
