"Keep doing the basics correctly, then add the bells and whistles where possible."

We’ve gotten to a point with technology where it can seem like we should intuitively know what our users need or simply let the machine determine our direction. Ultimately, the humanization of software means letting the users be the ones who ultimately make the call of where technology needs to be.

Today I’m very pleased to be joined by Henrik Markarian, Vice President, Digital Channels at Logix Federal Credit Union. Henrik is an established technology executive with years of experience managing teams in fast-paced environments and bringing innovative products to market across web, mobile, cloud, and dedicated systems. He started his career as a software engineer in the burgeoning video game industry. He climbed through the ranks to oversee production teams across software, marketing technology, and, most recently, digital banking. He has a passion for optimized experiences on digital, values simplicity in design, and believes getting the details right is a difference maker.

In this conversation, Henrik and I discuss his background and career journey in technology, the relationship between humans and software, how he approaches software development with a focus on user-friendliness and personalization, Logix's mission to help members thrive, critical considerations for data collection, and more.

Highlights

Henrik’s career journey in technology, including his experience in the video game industry and marketing technology

How family impacted Henrik’s life and choices from an early age

Going from video game creation to marketing technology to digital banking

The importance of engagement in software development and how it has been a consistent theme throughout Henrik’s career

Focusing on getting the basics right before thinking about bells and whistles

Balancing different users’ needs in product design

Gamification in banking apps and how it can make the experience more pleasant.

Constant notifications and the potential for information overload

Why Henrik prefers to let users have more control over their experiences

The platforms and applications that Henrik likes the most

Logix Federal Credit Union’s mission statement and how it guides their strategic decision-making when it comes to data stewardship

Compliance and regulatory challenges of big data

The shift from waterfall methodology to agile development in software development

Why it’s critical that people are driving the evolution of technology

Connect with Henrik Markarian

Logix Federal Credit Union https://www.logixbanking.com/

Henrik Markarian on LinkedIn https://www.linkedin.com/in/henrik-markarian/

Thanks for Listening!

Make sure to follow or subscribe wherever you get your podcasts.

Engage with us digitally on:

Website | TailwindSW.com https://tailwindsw.com/

YouTube | Tailwind Business Ventures https://www.youtube.com/watch?v=NFsK82VPSZA

LinkedIn | Tailwind Business Ventures https://www.linkedin.com/company/tailwind-business-ventures-llc/

Facebook @TailwindSW https://www.facebook.com/tailwindsw

Twitter @Tailwind_sw https://twitter.com/tailwind_sw