Lighthouse Quick Takes - Bridgerton's effect on Bath, England
Update: 2025-11-18
Description
Can a Netflix drama drive real-world hotel bookings? In this episode of Lighthouse Quick Takes, Blake Reiter breaks down how the Season 3 premiere of Bridgerton created ripple effects in the hospitality market of Bath, England – the show's real-life backdrop.
We dive into three key hospitality metrics around the May 16, 2024, release date:
- 21.5% surge in hotel search volume in just two weeks
- 2.4% increase in advertised summer hotel rates
- 4% year-over-year boost in May occupancy
Bath, already host to the annual Bath Festival, appears to have ridden a second wave of interest thanks to Bridgerton’s allure. Whether you're a revenue manager, destination marketer, or just love data-backed stories about pop culture’s economic impact, this one’s for you.
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