Linda Lebrun, Writer Recruitment at Substack - Online content masterclass - The Michael Girdley Show Episode 47
Description
Michael Girdley (@Girdley) is joined by Linda Lebrun (@Substacklinda) to talk about her work at Substack: Focusing on emerging creators in the finance space. We also go about free and paid newsletters that are sent by email, who makes money doing what, advantages and disadvantages & compare these as a consumption tool to other platforms like YouTube and TikTok.
Linda provided a lot of excellent suggestions about being unconventional in your content creation and how it may benefit you in your day-to-day activities.
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Show Notes:
(0:00 ) - Intro
(1:08 ) - Our sponsor is DMBridge
(2:10 ) - Linda, Substack & her journey so far
(4:50 ) - Long-form content: Is it better to narrow down a niche or not?
(7:00 ) - What are Power laws for content creators?
(10:45 ) - What advice do you have for starters?
(14:48 ) - How do the platforms work for them and how go around it?
(20:00 ) - How is Substack part of a protocol and not a platform?
(21:37 ) - What are the problems of not owning the audience?
(30:20 ) - Information Diets: How to understand content consumption?
(36:10 ) - Traditional media vs content creator dynamics: The fundamental differences
(47:20 ) - Tactic-based advice: Does it work?
(52:45 ) - What’s the difference between Substack's comment section compared to other platforms?
(54:15 ) - What are the trends for content platforms in the future?
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United States
