Tai Rattigan, Global Head of Partnerships at Deel and Co-Founder at Partnership Leaders - The Magic of Partnering Well - The Michael Girdley Show Episode 46
Description
Michael Girdley (@Girdley) is joined by Tai Rattigan (@XOptimiser), we talk about two major topics of interest. We talk about how partnerships work (Which is something that's a total black box domain that Tai extensively covered during the hour. Then the second thing we talked about was making money at paid communities. He operates a paid community for partnership professionals that work at startups, and it was awesome to talk through how he got it started and how it works.
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Show Notes:
(0:00 ) - Introduction
(0:56 ) - Our sponsor is DMBridge
(2:00 ) - Who is Tai Rattigan?
(5:25 ) - Why are partnerships so hard? How should you think about a customer-centric approach?
(8:43 ) - What is a Solutions-based Selling? How is it different from Values-based selling?
(12:04 ) - Partnerships can leverage your Saas business income 10x
(12:45 ) - When should you establish partnerships in the service industry? How do you make it work?
(16:00 ) - How to generate measurable KPIs in partnerships?
(21:04 ) - What is one recommendation for anyone starting a service business?
(27:00 ) - On an entrepreneur’s side, how would you be able to identify an opportunity early on?
(31:30 ) - On the partner side, what are some partnership strategies?
(35:11 ) - As a vendor partner, how do I keep myself from getting screwed over?
(42:04 ) - What is Partnership Leaders? How to convince your boss to go to Vegas?
(47:04 ) - What are the keys to building a successful community?
(51:31 ) - Where do you think that the pattern is?
(58:16 ) - Community pricing: How do you foresee the rising prices and reinvesting into the business?
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United States
