In this episode I talk to Will Little, the managing director of Little’s Coffee, who are seeking to disrupt supermarket shelves with their flavoured coffee. Their product development journey explains why there are very few disruptor brands in the monopoly that is the instant coffee market, and why doing less, but better, is a winning strategy for a strong product line.

Topics:

• California to Finland to the UK: The story behind Little’s Coffee


• How Little’s are disrupting the consumer coffee shelf


• The target consumer & changes in shopping habits


• The product range: Now vs then


• Coffee sourcing and traceability


• The NPD process: New flavours, panels and wacky ideas


• Packaging: The journey to plastic free & closing the loop with podback


• Creating a team culture


• Will’s top advice for creating a successful food brand

Connect with me on LinkedIn - www.linkedin.com/in/valentina-funaro-233688104

Little’s Coffee

Website - https://wearelittles.com/

Instagram - https://www.instagram.com/wearelittles/?hl=en