Live Strategy: Anna Furmanov

Update: 2023-12-19

Description

Join Josh and Anna Furmanov for live strategy work. Anna is the founder of Furmanov Marketing Consulting, who’s been called the “Marie Kondo of startup marketing”.

Josh and Anna talk about:

Gold Front’s category strategy.
The unique problem Anna’s business solves.
Giving the problem a name CEOs will connect with.
And how to get more specific with language.

A good show!

Submit questions and subscribe to our newsletter here: categoryfirst.substack.com

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In Channel

Workshop: How to Fix Your Positioning

2024-01-1631:00

The Gold Front Category Design Canvas

2024-01-0210:28

Live Strategy: Anna Furmanov

2023-12-1934:56

WTF is Category Design?

2023-12-0509:07

Q&A: 5 Principles Every Category Creator Must Follow

2023-08-0126:58

Q&A: You Gotta Feel It

2023-07-1214:35

Five Laws for Un-boring Brands

2023-06-2114:12

How Josh Writes Strategy

2023-06-1420:12

Paul McDonnell | Insight Partners

2023-06-0840:14

Q&A: The Three Deadly Sins of Category Creation

2023-05-0212:19

AI and the Squid Game-ification of Work

2023-04-2514:22

Special Report: Your Website Sucks

2023-04-2017:09

Positioning vs. Category Strategy with John Weeke | Ironclad

2023-04-1840:32

Q&A: Always Be Category Designing

2023-04-1115:20

Q&A: A General Theory of Happiness

2023-04-0416:17

Q&A: Creating Your Own Mediabrand

2023-03-2812:15

Let's Write A Book

2023-03-2121:34

Special Report: AI And The Future Of Everything

2023-03-1721:46

Q&A: No Drama? No Strategy.

2023-03-1415:59

Latané Conant | 6sense

2023-03-0934:52

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Live Strategy: Anna Furmanov

#box-pro-ellipsis-176380624223832{-webkit-line-clamp:2;}Live Strategy: Anna Furmanov

Live Strategy: Anna Furmanov

Live Strategy: Anna Furmanov