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WTF is Category Design?

WTF is Category Design?

Update: 2023-12-05

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We are back! Josh explains category design. Topics include:

Why category design sometimes gets people so angry.
Strategy is just thinking before you act.
And category as a force multiplier for strategy.

Submit questions and subscribe to our newsletter here: categoryfirst.substack.com

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In Channel

Workshop: How to Fix Your Positioning

Workshop: How to Fix Your Positioning

2024-01-1631:00

The Gold Front Category Design Canvas

The Gold Front Category Design Canvas

2024-01-0210:28

Live Strategy: Anna Furmanov

Live Strategy: Anna Furmanov

2023-12-1934:56

WTF is Category Design?

WTF is Category Design?

2023-12-0509:07

Q&A: 5 Principles Every Category Creator Must Follow

Q&A: 5 Principles Every Category Creator Must Follow

2023-08-0126:58

Q&A: You Gotta Feel It

Q&A: You Gotta Feel It

2023-07-1214:35

Five Laws for Un-boring Brands

Five Laws for Un-boring Brands

2023-06-2114:12

How Josh Writes Strategy

How Josh Writes Strategy

2023-06-1420:12

Paul McDonnell | Insight Partners

Paul McDonnell | Insight Partners

2023-06-0840:14

Q&A: The Three Deadly Sins of Category Creation

Q&A: The Three Deadly Sins of Category Creation

2023-05-0212:19

AI and the Squid Game-ification of Work

AI and the Squid Game-ification of Work

2023-04-2514:22

Special Report: Your Website Sucks

Special Report: Your Website Sucks

2023-04-2017:09

Positioning vs. Category Strategy with John Weeke | Ironclad

Positioning vs. Category Strategy with John Weeke | Ironclad

2023-04-1840:32

Q&A: Always Be Category Designing

Q&A: Always Be Category Designing

2023-04-1115:20

Q&A: A General Theory of Happiness

Q&A: A General Theory of Happiness

2023-04-0416:17

Q&A: Creating Your Own Mediabrand

Q&A: Creating Your Own Mediabrand

2023-03-2812:15

Let's Write A Book

Let's Write A Book

2023-03-2121:34

Special Report: AI And The Future Of Everything

Special Report: AI And The Future Of Everything

2023-03-1721:46

Q&A: No Drama? No Strategy.

Q&A: No Drama? No Strategy.

2023-03-1415:59

Latané Conant | 6sense

Latané Conant | 6sense

2023-03-0934:52

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WTF is Category Design?

WTF is Category Design?

Josh Lowman