Q&A: A General Theory of Happiness

Update: 2023-04-04

Description

Josh answers Patrick's questions about category creation.

Why do we urge clients to stick to the "shift, gap, category idea" story structure?
What do you disagree with or do differently than the book Play Bigger.
What's the value of pushing B2B brands towards design that's so much different than they are used to?
How's the Category First podcast going? What's the behind the scenes right now?

Submit questions and subscribe to our newsletter here: categoryfirst.substack.com

Comments

In Channel

Workshop: How to Fix Your Positioning

2024-01-1631:00

The Gold Front Category Design Canvas

2024-01-0210:28

Live Strategy: Anna Furmanov

2023-12-1934:56

WTF is Category Design?

2023-12-0509:07

Q&A: 5 Principles Every Category Creator Must Follow

2023-08-0126:58

Q&A: You Gotta Feel It

2023-07-1214:35

Five Laws for Un-boring Brands

2023-06-2114:12

How Josh Writes Strategy

2023-06-1420:12

Paul McDonnell | Insight Partners

2023-06-0840:14

Q&A: The Three Deadly Sins of Category Creation

2023-05-0212:19

AI and the Squid Game-ification of Work

2023-04-2514:22

Special Report: Your Website Sucks

2023-04-2017:09

Positioning vs. Category Strategy with John Weeke | Ironclad

2023-04-1840:32

Q&A: Always Be Category Designing

2023-04-1115:20

Q&A: A General Theory of Happiness

2023-04-0416:17

Q&A: Creating Your Own Mediabrand

2023-03-2812:15

Let's Write A Book

2023-03-2121:34

Special Report: AI And The Future Of Everything

2023-03-1721:46

Q&A: No Drama? No Strategy.

2023-03-1415:59

Latané Conant | 6sense

2023-03-0934:52

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Q&A: A General Theory of Happiness

#box-pro-ellipsis-17637875420754{-webkit-line-clamp:2;}Q&A: A General Theory of Happiness

Q&A: A General Theory of Happiness

Q&A: A General Theory of Happiness