DiscoverMultiLingual Season SeriesLocalization Challenges in Market Pivots
Localization Challenges in Market Pivots

Localization Challenges in Market Pivots

Update: 2020-08-27
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Melissa Biggs of Locale Solutions is hosting Loy Searle (WorkDay), Pascale Tremblay (Gap), and Lorna Whelan (TripAdvisor)


Meaningful Conversations with Thought Leaders
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Melissa Biggs is a partner at Locale Solutions, an expert consultant in developing and implementing global and localization programs and teams to meet revenue, cost, and customer goals. Melissa has over 20 years’ experience in localization, leading localization initiatives at Sun, Oracle and Informatica. She is an active volunteer with TechWomen and Global Lives Project non-profits.


Loy Searle is the founder of Global Guild and has been a leader in the localization industry for 20+ years leading localization and content organizations. At Google she led global production and language services, turning language quality around while shortening time to market. At Intuit, her team built a scalable globalization foundation to support their market expansion plans. At Deluxe, her team built a scalable practice that will support the entertainment industry’s digital transformation. She was also named President of Women in Localization in 2019.


Pascale Tremblay is Sr. Manager of Localization at Gap Inc. Her travels, adventures and love for languages brought Pascale to this field and she has been working in the localization industry for more than 15 years and is passionate about process designs and experimentation. As an industry expert, she is an active member of the localization community in the San Fransisco Bay Area.


Lorna Whelan is Sr. Director of Localization at Tripadvisor. She has been working in localization for over 20 years and has held various technical and management roles in the industry. Lorna joined TripAdvisor in 2010 and is currently responsible for the localization of all brands within the TripAdvisor Media Group. Previously she has held localization positions at Sun Microsystems and Welocalize. Lorna holds a BA in Languages & Computer Science.

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Localization Challenges in Market Pivots

Localization Challenges in Market Pivots

MultiLingual Media