Luxury Agent Branding : How to Stay Relevant, Authentic, and In-Demand
Update: 2025-12-05
Description
In this episode of Estate of Mind, luxury real estate expert Tami Simms sits down with Institute member Jerry Hammond to explore what it truly takes to build a luxury real estate brand that resonates in 2026.
You’ll learn how top-performing agents refine their identity, elevate their marketing, and create unforgettable client experiences that position them as trusted advisors—not salespeople—in the luxury market.
Jerry shares real-world strategies on:
✔ How to modernize and refresh your personal brand
✔ The branding lessons luxury agents should borrow from global high-end brands
✔ Understanding affluent buyer psychology
✔ Why storytelling is essential in luxury marketing
✔ How authenticity and consistency fuel long-term success
✔ The right way to break into luxury without alienating your core business
✔ How to prepare your business, team, and brand for 2026
You’ll learn how top-performing agents refine their identity, elevate their marketing, and create unforgettable client experiences that position them as trusted advisors—not salespeople—in the luxury market.
Jerry shares real-world strategies on:
✔ How to modernize and refresh your personal brand
✔ The branding lessons luxury agents should borrow from global high-end brands
✔ Understanding affluent buyer psychology
✔ Why storytelling is essential in luxury marketing
✔ How authenticity and consistency fuel long-term success
✔ The right way to break into luxury without alienating your core business
✔ How to prepare your business, team, and brand for 2026
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