Turning Open Houses into Luxury Experiences That Sell
Description
00:00 – Introduction: Elevating the luxury open house experience
03:01 – Micro vs. macro events: creating experiences that sell
07:09 – Managing security, insurance, and client privacy
10:01 – Event cadence: micro vs. macro scheduling strategies
12:31 – Partnering with luxury vendors while maintaining exclusivity
16:44 – Budget, ROI, and working with planners and marketing teams
20:02 – Building an agent following and curated event guest list
23:16 – Why personal invitations outperform mass outreach
27:59 – Hosting public open houses with lifestyle-driven touches
30:43 – Using visuals, art, and storytelling to elevate your events
33:45 – Capturing media, expanding partnerships, and brand longevity
39:11 – Reinvention, ROI, and lasting success in luxury real estate
United States
