In this episode we spoke with FLOW 93.5FM on-air personality and “Made In Toronto” host, Ricochet on his role as a culture curator shining a spotlight on the city’s talent and advocating for Black music in Canada’s radio industry. Although many would say that radio is fading as a medium, Ricochet believes that commercial radio will evolve, adapt and continue to be a valuable discovery platform for local artists in each respective city. He shares his opinions on why this is important, especially given the scarcity of Hip Hop outlets at the commercial radio level in Canada. Ricochet also talks about the misperceptions and disconnect between the music landscapes in Toronto and Montreal and how that is a barrier to collaboration. As a suggestion, Ricochet shares his thoughts on how influential Canadian artists and platforms can play a role in influencing culture and collaboration between Montreal and Toronto.