In this episode, we spoke with Yasmine Seck who is the founder of Montreal PR company Sounds Good, and started by building roots in the underground scene as a DJ and founder of Obsolete Collective. Yasmine speaks on the challenges that Anglo-speaking and French-speaking Hip Hop, Rap, and Electronic artists experience within the music and media infrastructure in Quebec. She also cites a combination of streetwear brands and party promoters that have been instrumental in creating space for the current wave of music coming out of Montreal. Yasmine shared that she sees the potential for collaboration and musical synergy between the scenes, so long as perceived barriers like language and discoverability are overcome.