In this episode, we spoke with Koudjo, one part of the Qcltur - a media platform promoting local and international Francophone artists in Quebec and beyond. From the beginning of the conversation, Kuodjo shares the importance of building trust with artists in collaborations and expresses that genuine connection and relationship building is the secret sauce that translates into the most authentic representations for their community and culture. Kuodjo shares his thoughts on how mainstream media outlets skip out on connecting with the Hip Hop & Rap Francophone and/or Anglophone culture and pridefully promotes the Qcltur team and their role in being a platform that amplifies these overlooked voices. Kuodjo also sparks a few exciting ideas for future cross-city collaborations that have the potential to bring tangible movement to building the Montreal-Toronto ecosystem.