For this episode, Yvonne is joined by John Larkin a former poker player, software entrepreneur and marketing professional who is the founder of the premium soap brand - The Black Stuff. John, like Yvonne, has used visualisation, manifestation, and long-term planning to fuel the success of his business.

John is also something of a marketing genius, especially when it comes to leveraging social media for growth. He shares several tips that are amazingly effective for small businesses. This episode is packed with practical, real-world examples and advice.

KEY TAKEAWAYS

• No matter what your passion is in life, you'll be able to find a way to monetize it and build it into a business
• Every journey is a sequence of steps, and you just have to keep on taking those as little actions.
• Pick 3 things to do each day that will move your business forward. When you do that you will be amazed at how fast you grow.
• Manifestation keeps you focused and planning for the long-term.
• Not being realistic about marketing costs when pricing your product is a big mistake.
• Initially, become an expert on one social media channel.
• Modern advertising is about stopping the scroll. You have to do something different and stand out from your direct competitors.
• Invest in your marketing.
• Don´t delay turning your idea into a business. Start small if you need to.
• Start by creating free social content so you can learn what stops people from scrolling. Something you can use to build a successful ad.
• Use the platform data. It will quickly tell you who your audience actually is. Often, you will be surprised by who your main type of customer is.
• To increase the chances of your ads being seen on social use similar language as your bigger competitors.
• Companies that offer a subscription-based service are much more valuable than those that sell a one-off product.
• Subscriptions also help with cashflow. 

BEST MOMENTS

“I´m visualising turning my top line (this year´s revenue) into my bottom line.”

“I am a great believer in ying and yang. If everyone´s doing A you should do B.”

“That's a real manifestation mindset of, like, wanting abundance for everyone.”

“That´s the algorithm … you have to remember that they are going to see your competitor´s ads too.”

EPISODE RESOURCES

https://theblackstuff.com/pages/about-us

VALUABLE RESOURCES

website: pausepenny.com

Instagram: @yvonnetchrakian_manifest @pause.penny

LinkedIn: https://www.linkedin.com/in/yvonne-tchrakian-64257619/

HOST BIO

Yvonne started her career as a corporate lawyer for one of Ireland's top law firms. After the loss of a baby during pregnancy, Yvonne founded Pause. Penny - which was created to inspire people to manifest their dream lives. She is also a mom of four. Yvonne is a serial manifester, manifesting everything from her dream jobs (yes, multiple), her soulmate, dream house and even her twins!