Making the Switch - with Tim Barke
Description
In this episode of the Tourism Chat Show, host Michelle dives into New Zealand's dynamic tourism industry with special guest Tim Barke. They discuss Tim's fascinating journey from dive master to General Manager of Westervelt NZ, where he shares valuable insights on how tourism can help achieve community goals and the power of storytelling in guest relations. The conversation covers key topics like managing Lake Wanaka's tourism, navigating the challenges of COVID-19, and embedding sustainable practices at Poronui Lodge and Westervelt International. Tim also emphasises the importance of balancing business growth with environmental responsibility, highlighting collaboration with regional councils and land trusts. Wrapping up the episode, they explore Taupo’s unique tourism experiences and the critical role of authentic networking and collaboration in building sustainable, environmentally conscious businesses.
00:00 Welcome Back to the Tourism Chat Show
01:14 Introducing Today's Guest: Tim Barke
03:23 Tim Barke's Journey in Tourism
03:53 From Dive Master to General Manager
08:38 Challenges and Opportunities in Tourism
15:11 Sustainability in Tourism
18:38 Sustainability in Tourism: A Business Perspective
19:26 Community Engagement and Positive Impact
20:05 Environmental Projects and Storytelling
22:24 Collaboration with Māori Trusts
23:32 Long-term Vision and Cathedral Thinking
24:52 Post-COVID Tourism Industry Focus
27:12 Quality Over Quantity in Tourism
28:26 Taupo's Unique Tourism Offerings
31:17 Opportunities for Regional Collaboration
33:48 Advice for Future Tourism Strategies
Today's Guest:
Tim Barke: https://www.linkedin.com/in/tim-barke-5a03404/
Poronui Lodge: https://www.poronui.com/
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