In this episode of The Tourism Chat Show, Michelle sits down with RotoruaNZ’s Lou Baddeley to unpack one of the most underrated – yet crucial – parts of the TRENZ experience: networking.

Whether you're a natural connector or someone who dreads striking up a conversation in a coffee queue, this episode is packed with practical tips to help you build relationships, spark opportunity, and turn casual chats into long-term business.

Key takeaways include:

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  Why networking matters: TRENZ is more than just scheduled appointments. It’s about those unstructured moments – in the coffee line, on a famil, or even on the dance floor – that can spark lasting relationships and real business.

  
  


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  Overcoming the fear: Strategies to help introverts feel more confident, including ‘soft networking’ techniques, using extroverts to help with introductions, and remembering that everyone feels awkward sometimes.

  
  


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  Networking opportunities at TRENZ 2025: From the ECNI hosted welcome function to the iconic farewell event at Skyline Rotorua – there are plenty of chances to connect outside your appointment schedule.

  
  


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  Following up effectively: Lou shares her follow-up formula, from personalised emails with meeting photos to quarterly updates and using WhatsApp to stay top of mind.

  
  


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  Market-specific insights: Learn how networking styles differ across key international markets like India and the US – and how to adapt your approach.

  
  


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  Leveraging social media: From LinkedIn to Instagram and WhatsApp – Lou talks about how to use these platforms to keep conversations going and showcase your brand.

  
  


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  Trends for networking in trade: Hybrid events, AI matchmaking, and digital business cards are changing the game – but the fundamentals of relationship building remain the same.

  
  

Lou’s top tip? Go in with a plan, but stay flexible. Use your network to get introduced, and don’t underestimate the value of a spontaneous, genuine conversation.

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This is an independent podcast by tourism strategist Michelle Caldwell. We are absolutely dedicated to bringing you the best tourism business stories and sharing marketing tips and strategies to your ears each week! The best way you can support The Tourism Chat Show is by subscribing, leaving a (rave!) review, (five star!) rating and spreading the word on social media with your friends, family, and colleagues- we love you for that! 🥰

Today's Guest

Lou Baddiley - https://www.linkedin.com/in/lou-baddiley-47317932/

Find Lou in Instagram - https://www.instagram.com/louthebeautyfoodie 

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