Sebastian Stroeller, the CEO and Founder of Straight UP! Digital and Zoeta Dogsoul, an innovative dog behaviorist who integrates marketing acumen with unique, energy-based dog training techniques joins Enterprise Radio.

Listen to host Eric Dye & guest Sebastian Stroeller discuss the following:



* You emigrated to Thailand in 2015. How was the transition, and how has living in Chiang Mai influenced your work?

* Can you elaborate on your professional background and your work with dogs?

* What was the turning point in your approach to dog training?

* How do you integrate your energy work with dog training now?

* What message would you like to share with aspiring dog trainers?





Sebastian Stroeller: Merging Canine Intuition with Digital Innovation

Welcome to the crossroads where canine intuition meets digital innovation. My name is Sebastian Stroeller, and my journey epitomizes the seamless integration of these diverse domains, showcasing a unique blend of expertise and passion. As a seasoned Dog Behaviorist and Trainer, I have honed the art of communication beyond the human realm, fostering harmony between pets and their people. This deep understanding of animals parallels my trajectory as the CEO and Founder of Straight UP! Digital, a flourishing marketing agency dedicated to crafting strategies that resonate with audiences and drive engagement.

Early Beginnings and Royal Encounters

My professional journey embarked with a unique twist; in 2009 and 2010, I had the distinct honor of serving the then Crown Prince Maha Vajiralongkorn, now King Rama X of Thailand, during his visits to the Outlet Ingolstadt in Germany. This experience, while fleeting, subtly nudged me towards my future endeavors in Thailand. I eventually emigrated to this beautiful country in 2015, first soaking in the serene coastal tranquility before moving to Chiang Mai in 2017—a city that has since become my creative haven and muse.

Professional Evolution and Digital Mastery

At Straight UP! Digital, our core strategy revolves around independence in key marketing services such as SEO, ads, and social media. This approach ensures a tailored, high-quality service without reliance on third-party providers. My passion for precision and results propelled me into the world of SEO, where I have continually explored the dynamic frontiers of search engine algorithms to elevate brands to peak visibility.

Adding to this, my fascination with the intricacies of the human psyche led me to excel in Neuro-Linguistic Programming (NLP). This mastery enhances my ability to connect, persuade, and inspire both clients and audiences, thus creating compelling marketing narratives.

Canine Communication and Innovation

Beyond the digital realm, my heart beats for dogs. My journey into dog training began in 2004 with my Dalmatian, evolving through years of experience and personal transformation. After facing significant life challenges and the loss of my dog in 2016, I experienced an enlightenment on Koh Chang that refined my dog training methods into an innovative energy-based communication technique. This unique approach combines traditional methods with deep, intuitive understanding, creating a holistic and effective training experience.

Ventures that Reflect Passion

My professional ventures extend beyond the confines of digital marketing. Straight Chat, an AI ChatBot; StraightPress, a press release service; Zoe Paws, a platform to entertain and educate dog owners; and Zoeta Dogsoul,