Marketing Agility: From Theory to Practice with Tabitha Stewart
Update: 2024-08-02
Description
In this episode of the Modern Marketing Podcast, host Melissa Reeve speaks with Tabitha Stewart, who oversees marketing agility strategy for a Fortune 100 financial services company. Tabitha shares her journey from project management to integrating agile practices in marketing, emphasizing a problems-first approach. They discuss the challenges and benefits of moving from theory to practice, the importance of hyper-relevant changes, and the role of visualizing work and prioritizing tasks. Tabitha also explains the 'crawl, walk, run' approach to change management and addresses hurdles like resistance to change. Key takeaways include enhanced flexibility, transparency, empowerment, and ownership within marketing teams.
00:00 Introduction to the Modern Marketing Podcast
00:19 Meet Tabitha Stewart: Journey to Marketing Agility
02:05 Implementing Agile in Marketing Teams
04:03 Challenges and Solutions in Agile Marketing
07:14 Hyper-Relevant Approach and Real-World Examples
12:19 Future Challenges and Capacity Management
16:23 Overcoming Hurdles and Embracing Change
21:54 Results and Benefits of Agile Marketing
23:47 Guidance for Marketing Teams
25:23 Conclusion and Final Thoughts
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