Moving Beyond Random Acts of AI
Description
Moving Beyond Random Acts of AI
In this episode of Marketing AI Radio, hosts Bailey and Kai delve into the strategic use of AI in marketing. They explore the pitfalls of unsystematic AI implementation, dubbed 'Random Acts of AI,' and provide a four-step framework to harness AI effectively.
With practical examples from companies like Adobe, Spotify, HubSpot, Sephora, Amazon, Netflix, Starbucks, Best Buy, American Express, Nike, and Walmart, listeners will gain insights into automating processes, personalizing customer experiences, optimizing ad targeting, preventing churn, and driving core business value with AI.
00:00 Introduction
01:19 Examples of Random Acts of AI
02:34 Step 1: Identify and Eliminate Random Acts of AI
05:15 Step 2: Automate Existing Processes
07:52 Step 3: More Advanced AI Applications
19:32 Step 4: Creating Core Business Value
26:53 Key Takeaways
29:01 Final Thought Provoking Question
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