Lacey and I talked about some of the current challenges facing marketers in the region and what can be done about them. These are some of the issues we discussed:

1. What are some of the challenges you and others face when your company transitions to a more digital and data driven business? 


2. One challenge is doing more with less - budgets or human resources - how do you solve that both in the short term and long term?


3. How do you employ the latest technologies into your marketing strategies? And what role does Gen AI play?


4. How do you go about measuring the success of using those technologies?


5. How have you seen b2b event marketing change over the last few years, what are the new approaches?

If you want to connect with Lacey do reach out via LinkedIn