On the podcast today I am joined by James Maclean-Horton from the Kids Club Early Childhood Learning Centres and we are going to talk through a variety of marketing topics - a real Q and A session. Some of the questions we discussed include the following:

• Should marketers become specialists with key skill sets or become more generalists?


• What kind of marketers should recruiters/CMO’s look for, what are the key skills or attributes they should be on the look out for?


• How should marketers use technology


• The recession word! How should marketers change their marketing when in a possible recession?


• Is traditional lead generation on the decline in B2B marketing?


• How do you really build trust in the more professional/cynical world of B2B marketing?


• What can B2B marketers learn from B2C marketers?


• How relevant is ABM now for B2B markers less or more so?

If you want to connect with James see the links below:

LinkedIn: https://www.linkedin.com/in/jmachorton/