DiscoverThe Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio OwnersMarketing is a Skill: How to Find—and Master—Your Recipe for New Students
Marketing is a Skill: How to Find—and Master—Your Recipe for New Students

Marketing is a Skill: How to Find—and Master—Your Recipe for New Students

Update: 2025-07-01
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In this episode of The Studio CEO Podcast, Jackie Murphy breaks down one of the biggest shifts creative entrepreneurs and studio owners need to make: treating marketing as a skill—not a task or a mystery.

If you’ve ever found yourself “doing marketing” (posting, emailing, launching) and getting little in return, this episode will help you understand why. Jackie dives into:

  • Why most marketing isn’t working (and how you’ve been taught to think about it wrong)
  • The problem with treating marketing like a checklist item or guessing game
  • How skilled marketers think differently—and get better results with less stress
  • A behind-the-scenes look at real marketing tweaks that increased sign-ups and conversions
  • The three essential questions every piece of marketing must answer
  • Why clarity, not volume, is the key to attracting new students

Whether you’re launching your first offer or refining your flagship program, this episode will help you stop second-guessing your marketing—and start leading it with strategy.

🎯 PLUS: Don’t miss Jackie’s free marketing webinar! Learn how to diagnose and improve your marketing in real time with expert support. Register now via the link below.


Work with Jackie Murphy


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Marketing is a Skill: How to Find—and Master—Your Recipe for New Students

Marketing is a Skill: How to Find—and Master—Your Recipe for New Students

Jackie Murphy