Marketing when up against an 800-pound gorilla
In this episode, Paul Denham talks with Corina Ludwig, President of FunctionFox about marketing in a very crowded market, including against competitors akin to 800-pound gorillas with very deep pockets.
22 years ago, timesheet and project management tools were few and far between.
There were about five competitors of FunctionFox when it launched.
Today there are 3000+
Learn how a small fish in a big pond with just a fraction of its competitors' budgets survived and thrived by being creative, focusing on its niche, and delivering more than software to its customers.
Tune in to the full episode to learn more.