Mastering Communication and AI's Role in Sales with Phil M Jones

Update: 2025-07-03

Description

Steve Hamoen and Phil M Jones explore the evolution and significance of practice in persuasive communication, emphasizing principles over mechanics to create curiosity. Phil shares his career journey and highlights the power of language and specific techniques for positive communication outcomes. They discuss curiosity gaps, common phrases, and establishing useful truths. The conversation shifts to the role of AI in sales and marketing, including content generation and research enhancement. They stress the importance of context and ethical communication. The episode concludes with insights into Phil's vision for "Exactly What to Say 2.0," the significance of research, and effective AI use in business.

(0:00 ) Importance and evolution of practice in persuasive communication
(1:28 ) Introduction of guest Phil M Jones
(4:04 ) Principles over mechanics in communication and creating curiosity
(7:54 ) Practice as a competitive edge in business
(10:33 ) Phil M Jones's career journey and the power of language
(14:20 ) Language techniques for positive communication outcomes
(18:01 ) Curiosity gaps and demystifying common phrases
(20:20 ) Establishing useful truths in communication
(26:25 ) The role of AI in sales and marketing
(30:29 ) AI content generation and its applications
(35:08 ) AI for research and enhancing practice in sales
(38:37 ) Importance of context and ethical communication in sales
(42:39 ) Certification, next steps, and book insights
(46:24 ) Vision for "Exactly What to Say 2.0" and research importance
(50:07 ) Closing thoughts and the role of research in sales mastery
(51:06 ) Effective use of AI in business and podcast outro