In this episode, Max El-Hag shares his journey from a childhood influenced by sport and fitness to a career in coaching athletes of all levels at Training Think Tank.

He discusses the impact of his family background, the challenges he faced in sports, and his transition from a finance career to coaching. Max elaborates on his experiences with various coaches, the evolution of his training philosophy, and the founding of Training Think Tank, emphasizing the importance of professionalizing coaching in the fitness industry.

In this conversation, Max reflects on the psychological aspects of coaching, the importance of self-discovery, and the evolution of his business vision. Max also addresses the challenges of building a brand in a competitive market and the need for cultural influence within the fitness community.

You can find out more about Training Think Tank at trainingthinktank.com and follow them on IG @trainingthinktank along with Max @maxelhag.