Maximising MSP revenue and profitability in existing customer accounts
Update: 2024-08-28
Description
Did you know that it's 5X more costly to acquire a new customer compared to keeping an existing one?
In this episode of MSPs in Conversation, we've got an exciting discussion lined up with Matt Campion from BeeCastle, Jordan Papadopoulos from Otto IT and Rick Baird from Pivot Advisory to share some practical strategies on how you can maximise MSP revenue and profitability within your existing customer base (Customer Lifetime Value or CLV) whilst improving their customer experience (CX).
Key discussion areas:
- Establishing your MSP/TSP as a valued and trusted advisor to your customers
- Nurturing existing accounts and identifying opportunities in white space
- Developing meaningful, long-lasting relationships that go beyond sales transactions
- Dealing with unprofitable clients
- Shifting the conversation and client perception of IT from expense to value-driven engagement
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