Meet John Common, one of the hosts of Growth Driver! 

A career-long B2B growth and GTM executive, over the past 25 years John has worked with 100s of B2B GTM teams across a range of industries. Today, John is the founder and CEO of Intelligent Demand, an expert B2B growth partner. He started Intelligent Demand 15 years ago because while there were plenty of single point agencies and consulting firms, John wanted to create a company that helps GTM executives drive measurable growth with an integrated strategy that gets executed with expertise and passion. 

A self-described “B2B growth geek,” John lives and breathes B2B growth. In fact, Growth Driver was born from John’s passion for sharing notes and talking shop with other B2B growth experts. In each episode he hosts, John dives into the intersection of B2B growth theory and practice with an impressive lineup of some of the best minds in the industry. They share war stories, examine case studies, discuss the latest B2B growth trends and insights, dig into various GTM motions (ABM, demand gen, PLG, etc.) and much more.

Growth Driver is powered by Intelligent Demand. Visit intelligentdemand.com to see how we help B2B companies grow revenue. 

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