Welcome to Growth Driver, a podcast about redefining B2B growth! 

We started Growth Driver because B2B growth needs an intervention. The old playbook and tactical approaches aren’t working as well as they used to. Many companies are failing to meet pipeline targets and experiencing slowing growth rates and rising inefficiency. 

What’s more, the B2B landscape has become so complex that no one person, no matter how smart or experienced, can ever know enough to be a world-class B2B growth leader. It takes a trusted community to reach your growth targets.

Learning to update the B2B GTM playbook is difficult, though, in no small part because most B2B GTM content isn’t very helpful! It’s either too basic for growth executives, comes from an overly narrow set of experiences (Saas/tech startups), is too wordy and academic, or is hidden behind expensive paywalls.

We created Growth Driver to address these problems. This is a show for B2B CMOs, heads of sales, and leaders of any GTM function who are feeling the pressure to rethink and re-write how their companies go to market and drive efficient growth. In each episode, our hosts talk with expert B2B GTM practitioners from a wide variety of industries about how to design, build, and run a smarter, more efficient, and more effective growth engine. We cover a broad range of topics, including GTM trends, how to align GTM strategy and execute integrated growth plays that drive ROI, emerging approaches for smarter brand awareness, leadership and culture, and much more.

We strive to make each episode fun and engaging, featuring in-depth discussions that yield insights and innovations you can actually execute. If you’re a B2B growth professional bent in re-writing the GTM playbook and leading your company towards a more prosperous future, Growth Driver is the show for you!

Growth Driver is powered by Intelligent Demand. Visit intelligentdemand.com to see how we help B2B companies grow revenue. 

Hosted on Acast. See acast.com/privacy for more information.