There’s a lot of confusion around the role of the chief revenue officer (CRO). What’s clear, though, is that the right CRO in the right situation can be a powerful force for aligned GTM and for integrated growth.

In this episode, host John Common takes a fresh, honest look at the role of a modern B2B CRO with one of the best in the business, Lane Brannan, Executive Vice President and General Manager (Americas) at Pax8, a cloud commerce marketplace. They discuss the role of the modern CRO and how it differs from Head of Sales, CMO, and other roles; what defines CRO success; what the pivot to efficient growth means for CROs, and much more.

Lane Brannan started as a bag carrying Sales rep, grew to a sales manager, then head of sales, and now, a multi-time, successful CRO in technology companies across SMB mm and enterprise indifferent industries. Currently the SVP and GM, Americas, for Pax8, Lane is piloting a certified growth rocket. Pax8 is a cloud commerce marketplace focused on the delivery of cloud-based solutions to a global network of channel partners and their customers. So, how does a kid from Odessa Texas end up with a career like Lane's? Tune in to find out.

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