Metrics matter: why limited data hurts your business
Update: 2022-11-21
Description
Keith Perhac is a marketer, developer and the founder of SegMetrics. After running a successful marketing agency, he became frustrated with the time-sink and limitations of existing reporting tools. He launched SegMetrics in 2015 to bring accurate attribution metrics to all marketers.
Keith's no 1 piece of advice for all business owners?
You can only improve what you can measure!
His helpful tips?
- Your customers are people, not browsers. You need to be able to understand how different customer personas respond to your marketing, and who your best customers actually are.
- A dashboard of what needs to get measured is how you align everyone’s efforts towards growth.
- Data allows you to be more creative in your business, not less.
Take a listen and for more resources, go to usewhale.io
For more great resources on all things scaling up and team training go to usewhale.io/blog/
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
x
